The Worcester Business Forum (WBF) recently welcomed an expert in the field of business, Ineke Lemmen from the Netherlands, to assist them in improving their organisational structure. Here (left) is Ineke Lemmen and Nik Wullschleger (chairman of WBF), discussing business-related issues.
Photo: MATTHEW SHELDON
The Worcester Business Forum (WBF) recently welcomed an expert in the field of business, Ineke Lemmen from the Netherlands, to assist them in improving their organisational structure.
Lemmen, who is the programme director for market analysis in the ministry of economic affairs, is one of many experts from the Netherlands who offer their services (experience) to developing countries via the Programma UitzendingManagers (PUM).
According to the PUM website, it is an organisation which consists of senior experts who connect entrepreneurs in developing countries and emerging markets.All the experts have at least 30 years of experience in a business environment.
"I am here to help the forum strengthen its organisational structure and objectives. Also to assist in broadening its area of operation outside ofWorcester, being more effective," she said.
Lemmen, who came to Worcester for two weeks, explained to the Standard that skills development, partnerships between the business sector and government, and investing in education is of the utmost importance when considering growth.
Her four-key recommendations to the forum include: Focusing on specific projects eg. a greener Worcester, creating a business portal, promoting social networking (sharing business information through Facebook, Twitter, etc), and matching the needs of business to training institutions.
"A very important aspect that is prohibiting growth, especially for business, is the fact that there are almost no Wifi-spots in this town," said Lemmen.
According to Nik Wullschleger, chairman of the WBF, they have really gained insight into understanding their role as an organisation which serves business members.
"I feel we have a better understanding of each other's roles within the forum and how we execute our tasks," he said.
Wullschleger told the Standard that Worcester has already welcomed four PUM experts in various fields such as retail, IT and recycling. Any person or businesses who wish to get more information or request assistance from PUM can visit www.pum.nl.