A civil engineer from Victoria Gasteiz in Spain, Miguel Aguado, is on a mission to help the Worcester Business Forum (WBF) with its 110% Green Worcester campaign.
Victoria Gasteiz held the title of European Green Capital in 2012.
Aguado (26) landed in South Africa on 8 February and for the next six months he will try and steer Worcester and its residents into a town where cycling, recycling and walking become the norm.
"Here are too many cars on the roads and not enough cyclists, nor are here enough people walking. Worcester has a very beautiful environment but the people here are not exploiting it," said Aguado.
The Spanish Regional Government and its Chamber of Commerce funded the programme, and sent Aguado to Worcester.
He told the Standard that the three main facets which he will be focusing on include waste management, transport/mobility and water and energy.
"Within the next two months I will roll-out some campaigns to promote the use of cycling (eg to work) and recycling, by separating waste in different bins," he said.
Aguado will be visiting various schools in Worcester where he will inform pupils about the importance of greening, cleaning, cycling and recycling.
The 110% Green Worcester has seven themes namely:
.wetlands and rivers
.climate change plan- water and energy
.zero waste and pollution prevention
.mobility, accessibility and green spaces
.urban restoration, green building, heritage and culture and art
.Sustainable development, youth and jobs
Aguado said he feels it would take Worcester approximately 25 years to become a well established "Green" town.
One of his biggest concerns is the fact that there are very few play parks, sporting facilities and open spaces for people, especially the youth to enjoy themselves. "We need residents to fall inlove with Worcester. The whole idea is to create a town with exciting activities, efficient and safe public transport, and a town which embraces renewable energy," said Aguado.
According to Nik Wullschleger, chairperson of the WBF, he is very pleased to have the help of an expert in the field of greening.
He also mentioned that the WBF is in collaboration with the Business Chamber of Alava.
"We need to secure partnerships with organisations and businesses that want to get involved in our pilot projects," said Wullschleger.